Written by Nikita Morgan | January 12, 2016
When recruiting for your business, it has become increasingly important to build on and promote your employer brand. This is where introducing an Applicant Tracking System (ATS) can help you do just that.
Many recruitment and HR professionals are now enjoying the benefits of bringing recruitment software in-house, to not only manage and transform their recruitment processes, but to also increase their brand awareness.
Here at Webrecruit Ireland, we would like to share with you 3 ways you can build and improve upon your employer brand through the use of an ATS.
1. Use your employer branding across all your campaigns from one system
Using an ATS, you can promote your employer brand throughout the entire candidate journey, which is essential when competing against other companies for highly skilled candidates.
An ATS will allow you to include your employer logo and design across your job adverts, online application form and all of your candidate communications.
By putting your company’s stamp on your campaigns and communications throughout the candidate journey, you are able to build a positive, seamless relationship with the candidate and increase your chances of hiring the best talent.
2. Establish a good employer brand to increase your overall company brand
56% of talent leaders report that talent brand is a top global priority, according to the LinkedIn Global Recruiting 2015 survey. If more people are aware of your employer brand, they are more likely to consider working for you and may come to you directly, negating the need for 3rd party agencies and helping to strengthen your retention rates.
Jobseekers, both active and passive, are increasingly more likely to apply to a company with a well-known employer brand. However, in the same survey, 49% of professionals said that their biggest obstacle when searching for new jobs is not knowing what it is like to work for the company.
3. Use reporting to monitor your progress
Most recruiters and HR professionals have now established an employer brand strategy within their company. However, it is vital to continue reporting against certain metrics, to monitor and measure the progress of your campaigns.
An ATS can supply you with the means to create standard and custom reports on a range of data sets, such as: retention rate, quality of hire, cost-per-hire and number of applicants. These are all important benchmarks you’ll need in place from the very start.
Frequent reporting against these metrics will also allow you to identify opportunities to improve; helping to grow your employer brand and increase your engagement with jobseekers.
Webrecruit Ireland has developed sector-leading recruitment software, Fusion, to be tailored to your individual recruitment needs. For more information on how Fusion can help build your employer brand, request our brochure.